The logo redesign I created for ISOtunes was developed with a focus on the core principles underlying the company’s products, specifically electronic hearing protection, symbolized by a lightning bolt. This lightning bolt is integrated into a safety sign, reflecting the company’s foundational commitment to safety. Additionally, the name "ISOtunes" is presented in a name tag format, recognizing the blue-collar workers who represent a significant portion of the customer base.

The objective of the logo redesign was to develop a logomark that is easily recognizable and effective for visibility on smaller products, such as earbuds.